About The SPEAKERs

YIANNIS LOULIS

Communication Strategist, Political Analyst, Author

One of the most prominent and successful communication strategists of Greece, as well as a political analyst, a columnist and an author of 16 books, Yiannis was a regular Wall Street Journal columnist between 1981 and 2000.

Yiannis, in collaboration with Yiannis Dimakis, has worked over the past 20 years for the largest business groups in Cyprus, offering his advice in the area of business communication strategy and crisis management. Probably better known for his close collaboration with three past elected presidents in Cyprus, as their Chief Strategist, namely, G. Clerides, D. Christofias and N. Anastasiades. He also served as the Chief Strategist of the former Prime Minister of Greece, Costas Karamanlis, for several years.

His books and articles are widely read, characterised by the sharp and in-depth analysis of historical and political facts. His narrative is very clear, blatantly honest and impressive in unveiling the good and the evils of our recent political history.

Yiannis now focuses on the business side of communication and works on selected projects, spending most of his time researching for his new books, as well enjoying the sun, the sea and winter swimming.

YIANNIS DIMAKIS

Communication Strategist , Executive Director of STR, Greece

Yiannis is one of the most experienced business communication strategists in the Greek entrepreneurial space. He works with major corporations in Greece and Cyprus on their communication strategies. He advises senior executives and respective boards on topics such as crisis communication management, TV training, speech writing and developing corporate internal communication strategies.

He is currently the Executive Director and one of the two founding partners of STR – a specialised communication strategy firm based in Athens, which he founded with Yiannis Loulis.

Yiannis is a regular presenter, trainer and speaker at international conferences and a frequent columnist in the daily Greek and Cypriot press. A speaker with incredible insight into complex communication dilemmas; amassed through on the job experience and crisis situations. His ideas on what works in communication is an outcome of his own work and case studies.

About The TALK

* This LCI Conversation will be delivered in Greek

Gone are the days when people communicated in simple terms: face-to-face conversations, getting the news from traditional print media, watching a political or business leader unveil his message on TV. We are now in the era of extremely limited attention spans, an abundance of information and misinformation on social media and a connected world.

The digital age has given enormous power to the consumer to check and double check information, pricing and business propositions. Younger consumers belonging to the millennial generational cohort have become less loyal and more demanding. They want more from each brand and to be constantly wooed.

Brands, corporations and business leaders can no longer rely on a single Business Communication Strategy – it is a far more complex process. This interactive conversation of Loulis and Dimakis will outline the communication challenges of the past decade and the transformation of communication strategies in the digital world. Real-life examples, case studies and role-playing will be used to demonstrate the challenges ahead.