Leading Expert on Marketing
Speaker, Consultant, Columnist

• Leading Expert on Brands, brand positioning, strategy, internal brand engagement, brand architecture & brand portfolio planning
• Award Winning Brand Columnist of the Marketing Week, and a member of the UK Effie’s council
• Adjunct Associate Professor at London Business School
• Clients include: Johnson & Johnson, MetLife, BBC Worldwide, Avon, Nando’s and Wella

This talk will show you how the consumer driven disruptions are the new fuel for growth and innovation. Dr Edwards will analyse why it pays to spend time studying marginal behaviours and fringe ways of life, how to spot new growth opportunities and how to increase your margins.

• Long-term sustainable growth is the biggest challenge facing business leaders today. Growth has stalled – but not all is lost
• Exciting, soaraway growth won’t be found in the usual places – which is why it is time to look in the unusual ones
• Consumer-driven disruption is a tidal wave that starts as a ripple. You need to spot that ripple or small wave, first

Professor of Organisational Behaviour at London Business School

• A Leading Thinker, Researcher and Tutor on making Leadership work
• Helps managers make smarter decisions, foster sustained levels of engagement and performance, and negotiate better strategic partnerships
• Clients include: Deutsche Bank, ING, KPMG, Nestle, Danone, Young Presidents’ Organization, and World Economic Forum

In a world of constant change, managers need the tools and skills to build and sustain a sense of inclusion and engagement among their reports. Capitalizing on the adage that people don’t quit their jobs, they quit their managers, the focus is on what managers can do-fast and easy-to foster feelings of inclusion and to deepen reports’ feelings of engagement.

The talk will focus on how to:

• Create productive, committed, happy teams
• Draw your inclusion and engagement goals
• The ABCs of Engagement- build a framework
• Improve the team’s collaborative capacity
• Reflect on personal enablers and blockers

Invincible companies not only know how to design superior business models but they constantly reinvent themselves. This talk will show you how any organization can become unstoppable by managing a portfolio of existing businesses and by simultaneously exploring a pipeline of potential new growth engines.

Alex Osterwalder will show you how to build an Invincible Company, by doing three actions well:

• First, create a world-class innovation culture
• Second, compete on superior business models-not just tech & products
• Third, transcend industry boundaries