Loading Events



CEO, Influence at Work, UK

Visiting Professor of Behavioural Science, Columbia University Graduate School of Business

  • World-renowned business author and persuasion researcher

  • Co-author of the New York Times, Wall Street Journal and Business Week International Bestseller “Yes! 50 Secrets from the Science of Persuasion”, which has sold a million copies and has been translated into 26 languages

  • Martin’s work has featured in broadcast and print media across the world, including BBC TV and Radio, MSNBC, The Times, Sunday Telegraph, Guardian, New York Times and Wired

  • A regular columnist in the British Airways inflight magazine and the Harvard Business Review

About The TALK


Steve Martin will explore the fascinating and highly applicable world of persuasion science and demonstrate how, by following a set of scientifically validated approaches, anyone can significantly increase their ability to influence and persuade others in an entirely ethical and sustainable way.

In addition to exploring the science and practice of influence, Steve will also offer up insights from his brand new, timely book Messengers—which is a fascinating exploration of why some people in society are listened to and why others are ignored.

His talk will focus on:

  • Why are some people believed yet others dismissed, even when their message is the same?
  • What are the Messengers, who seem able to effortlessly attract attention and inspire change, actually doing?
  • And what does over 70 years of persuasion science teach us about the most effective ways to gain influence and effect change?
Go to Top