Steve Martin will explore the fascinating and highly applicable world of persuasion science and demonstrate how, by following a set of scientifically validated approaches, anyone can significantly increase their ability to influence and persuade others in an entirely ethical and sustainable way.
In addition to exploring the science and practice of influence, Steve will also offer up insights from his brand new, timely book Messengers—which is a fascinating exploration of why some people in society are listened to and why others are ignored.
His talk will focus on:
- Why are some people believed yet others dismissed, even when their message is the same?
- What are the Messengers, who seem able to effortlessly attract attention and inspire change, actually doing?
- And what does over 70 years of persuasion science teach us about the most effective ways to gain influence and effect change?