We live in disruptive times.
Driven by technology, and fueled by rapidly evolving consumer expectations, CEOs across industries are facing the urgent need to transform their businesses. Threats often appear where they are least expected; outside of traditional industry boundaries, often from startups.
Business needs to be flexible. But business needs consistency.
Consistency comes through culture. A motivating and engaging narrative, based on a strongly held belief and value system, expressed inside and outside the organisation. This is what a powerful brand provides; it guides internal behaviour whilst it establishes external expectations.
It creates alignment. It connects business with society. It enables change in the face of disruption.
Peter will draw on his considerable experience with some of the world’s leading corporations to share his thoughts on what it takes to build a powerful brand in these times of change.