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part of the Talking to Global Minds series


World-Renowned Marketing Expert,
New York Times Bestselling Author

Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on change, word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on.

He has published over 50 articles in top-tier academic journals, teaches Wharton’s highest-rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Over a million copies of his books, Contagious, Invisible Influence, and The Catalyst.

Berger often keynotes major conferences and events, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, 3M, and The Gates Foundation.


Everyone has something they want to change. Employees want to change their boss’ mind and leaders want to change organizations. Marketers want to change customers’ minds and spouses want to change their partner’s opinions. Parents want to change their children’s behavior, startups want to change industries and non-profits want to change the world. But change is hard. We push and push, but often nothing happens. Could there be a better way?

Can we come up with the Magic Words to achieve change?

Jonah Burger will talk about:

  • Why certain words are more impactful than
  • Why they are better at changing minds
  • Engaging audiences
  • Driving action
  • How can we take advantage of their power

This talk will dive into a new science of language and how you can use it to motivate, engage, and persuade. Berger will share his ideas from his bestselling books The Catalyst, Invisible Influence, and from his latest book, titled Magic Words.

How to Talk

with Jonah Berger


23 FEB 2023, 17:30 EET


Zoom Webinar

Talking to Global Minds

Subscribe to the Series and Attend All Talks


26 JAN 2023, 17:30 EET
23 FEB 2023, 17:30 EET
23 MAR 2023, 17:30 EET


ZOOM Webinar

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